The Uganda Embassy in Addis Ababa has launched a promotional campaign for the 2026 Tusker Lite Rwenzori Marathon to boost tourism and economic diplomacy. The launch featured a promotional run at Entoto Park that drew mo…
The story
The Uganda Embassy in Addis Ababa has launched a promotional campaign for the 2026 Tusker Lite Rwenzori Marathon to boost tourism and economic diplomacy.
The launch featured a promotional run at Entoto Park that drew more than 500 Ethiopian runners, tourism stakeholders, media figures, and diplomats. The initiative aims to strengthen tourism, people-to-people relations, and regional economic cooperation.
Details
The activation is part of the embassy’s implementation of Uganda’s Economic and Commercial Diplomacy Strategy, the government’s Tenfold Growth Strategy, and the 4ATMS framework, which place economic diplomacy at the centre of Uganda’s foreign policy.
The Ministry of Foreign Affairs and its missions abroad are official partners of the marathon under its Sports Diplomacy Program. The marathon’s international certification allows elite athletes to compete on a globally recognized course, meaning times set there qualify for global races like the Olympics.
Daphine Teddy Nyanduri, first secretary at the embassy, represented Uganda’s ambassador to Ethiopia and permanent representative to the African Union. She said Ethiopia’s international prominence in long-distance running makes it an ideal partner to promote the marathon and position Uganda as a leading sports and adventure tourism destination.
She said sports diplomacy has become an effective instrument for promoting tourism, investment, cultural exchange, and regional integration, adding that the embassy continues to foster partnerships that promote trade and attract investment.
Amos Wekesa, founder of the Tusker Lite Rwenzori Marathon, commended the embassy for its partnership with the private sector. He invited Ethiopians and the international community to participate in the marathon on 22 August 2026 in Kasese, describing it as an opportunity to experience Uganda’s landscapes and cultural heritage.
The event follows a 10-day familiarisation tour to Uganda in May 2026 for Ethiopian tour operators, media influencers, and prospective investors.
How other sources reported it
Nile Post also reported on the story, highlighting that the kampala hash house harriers’ kampala–jinja relay race concluded on saturday evening in jinja city, with 600 runners taking part in this year’s edition. the race finished at the source of the nile hotel.
Why it matters
This is a public-interest story for Uganda because it touches institutions, communities, policy decisions, or services that affect daily life. Mods99 News will continue updating the article if more verified details become available.