Buganda Unveils Miss Tourism Contestants Calls For Cultural Ambassadors
The story
The Buganda Kingdom Minister of Information, Mobilization and Official Kingdom Spokesperson, Israel Kazibwe Kitooke, has said that the Miss Tourism Buganda (Nnalulungi w’Ebyobulambizi) competition is not solely about physical beauty but also seeks knowledgeable, intelligent and culturally grounded ambassadors who can promote Buganda’s tourism heritage.
Kazibwe made the remarks while officiating at the unveiling of the Miss Tourism Buganda 2026 contestants on behalf of the who represented the Buganda Kingdom Minister of Heritage, Palaces, Tombs, Tourism and Security, Anthony Wamala during a ceremony that also marked the beginning of the contestants' official boot camp.
Details
Through its tourism department, the Buganda Kingdom annually selects young women from the various counties of Buganda to represent their respective counties in the Miss Tourism Buganda competition.
The initiative seeks to identify outstanding contestants who will become ambassadors for the promotion of Buganda’s tourism.
Addressing the contestants, Kazibwe urged them to dedicate themselves to learning Buganda’s customs, traditions and history so they can represent the Kingdom from a position of knowledge and understanding.
“Being Miss Tourism is not only about physical beauty. It is about much more than appearance. You must be intelligent, knowledgeable and well informed. You should be able to answer questions confidently, and it is also important to know practical life skills such as cooking. These are important values that you should embrace,” he said.
Kazibwe further encouraged the contestants to make use of the Buganda Kingdom’s historical resources and familiarise themselves with its tourism attractions.
“The Kingdom has a rich and extensive history. Our library at the tourism department contains books that explain the origins and history of Buganda. We also have numerous tourism attractions, including Kabaka’s Lake. You need to understand all these historical sites because we want you to speak about our heritage, increase its visibility and create more opportunities,” he said.
Why it matters
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